Monday, 2 July 2012


Kawaii (かわいい [kaw͍ai.i], literally, "lovable", "cute", or "adorable"[1]) is the quality of cuteness in the context of Japanese culture. In Japanese perception As a cultural phenomenon, cuteness is increasingly accepted in Japan as a part of Japanese culture and national identity. Tomoyuki Sugiyama 杉山奉文 (Sugiyama Tomoyuki?), author of "Cool Japan", believes that "cuteness" is rooted in Japan's harmony-loving culture, and Nobuyoshi Kurita 栗田経惟 (Kurita Nobuyoshi?), a sociology professor at Musashi University in Tokyo, has stated that "cute" is a "magic term" that encompasses everything that's acceptable and desirable in Japan.[23]

Only the Japanese knows how to use the words into something. Check this out!

An example in construction work: Temporary guardrail in Narita.

An All Nippon Airways Boeing 747 with a Pokémon livery.

Kawaii goods outlet in 100 yen shop
 Anyway the words really inspired me. Take look some of "Kawaii" jewelry and accessories items that really an eye candy that I gather from NHK. I hope you get inspired too.


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