Thursday, 6 December 2012

Tokidoki By Simone Legno

I always inspired by Japanese culture. By the way have you heard about TOKIDOKI ? Tokidoki in Japan mean Sometimes. But Tokidoki which I want to write is about brand that inspired by Japanese lifestyle. The brilliant artist behind these brand is Simone Legno and his business partner Pooneh Mohajer and Ivan Arnold. Simon, an Italian designer from Rome, is the founder of  Tokidoki, a Japanese inspired lifestyle brand.

How it all begin? It begin in 2003, the co-founder of American cosmetics company Hard Candy, Pooneh Mohajer, and her husband Ivan Arnold, discovered Simone Legno's personal portfolio website, which had some popularity, being listed as one of the The Independent's top ten "websites of the week".[1] They subsequently arranged to meet him, and Simone joined them in Los Angeles to form the tokidoki business venture. Tokidoki distributes its products to Nordstrom, Macys, Fred Segal, Karmaloop and approximately 1000 boutiques in more than 60 countries worldwide. tokidoki retail stores can be found in Los Angeles, Santa Monica and Milan, Italy. (Reference Tokidoki & Wikipedia).

Simone Legno, Tokidoki Founder

Tokidoki logo and some of its character

What is TOKIDOKI by

Simone in design proces by

The story of how TOKIDOKI begining inspired me to keep create, moving forward, present and be the best in everything that I do. Especially in my passion for handcrafted jewelry, crafts world and design.

Back to Tokidoki here are cute illustration which created by Simone Legno.

Cute character

Cactus friend

Tokidoki 2012 bag collection

Tokidoki Jewelry colection

Thank you for for jewelry picture reference. If you are Tokidoki Fans, you can visit this blog to get some more info and reference. Great Blog for Tokidoki fans and Tokidoki bag archive. Or you can also visit the official website of TOKIDOKI at

 I love their colors, identity and expression of each character. By the way do you know that each character have their own identity? are the list of TOKIDOKI character:
The Cactus Friends, The Moofia, Til Death Do Us Part, Donutella, Unicorno and Punk Star.

Sandy one of Cactus friends character

Donutella one of Donutella character
Stellina one of Unicorno character
Adios one of Til Death Do Us Part
Mozzarella one of Moffia Character
Charley one of Punkstar Character

I love all they cuteness, hope it will bring inspiration for you too.

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